Free bets and bonus offers

Bookmaker Offer Review Collect

Bet £10, get £30 in free bets

New customers using Promo code H30 only. Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15. Free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed. Payment method/player/country restrictions apply.

One of the most established names out there, the size of the beast counts for a lot with William Hill. The online offering is very good when it comes to the variety of sports and markets you can bet on, while the software they use is slick and reliable.

The current bet £10, get £30 in free bets welcome offer is decent enough, and perfect if you like to spread your bets on a few different outcomes. Once you’re on board customer service is very strong, and there are plenty of great features and offers to take advantage of.

One of those is the Acca Club offer, where you can claim a £5 free bet every week. Another is the live streaming service, which is one of the most comprehensive going. The usual in-play markets are backed up with tips, podcasts, enhanced odds and tailor-made bets to serve up a very attractive overall package.

Rating: 4.5/5

Betway 1

Get £10 in free bets

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. Bet The Responsible Way. Terms apply.

As West Ham United’s main sponsor and boasting betting partnerships with the likes of Atletico Madrid, Deportivo Alaves, Tottenham Hotspur, Leicester City, Eintracht Frankfurt and Werder Bremen, Betway have shown real commitment to football through their links to the Premier League, Bundesliga and La Liga. This is reflected in the strength of their odds when it comes to the beautiful game, and the in-play experience you get.

Betway currently have two welcome offers, with the first option being a £30 matched free bet if your first football acca loses. There are also further welcome offers where you can claim up to £50 across Betway’s various platforms.

The main website works and looks slick enough, and there are good incentives to keep you coming back for more. These include things like enhanced odds, specials on major events and the Free Bet Club, where you can claim free bets every week when you stake a set amount on any sports multiples.

Rating: 4/5


Bet £5, get £30 in free bets

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. Terms apply.

BetVictor were a principal partner of Premier League side Liverpool between 2016 and 2021, in a deal that saw the bookmaker’s logo emblazoned across the Anfield club’s training kit, as well as TV adverts featuring manager Jurgen Klopp. With such a strong focus on football sponsorship, there’s no surprise they have some of the most competitive football odds around.

BetVictor also offer one of the best welcome bonuses around at the moment, in the form of a bet £5, get £30 in free bets incentive. As well as £10 to use in the casino area of the site, you also get two £10 free sports bets.

One of the pioneers of online betting, the website is efficient and easy to use. In-play markets are best when it comes to football, although there’s a lack of streaming. Promotions such as the BV Loyalty Club that offers a weekly £5 free bet and Best Odds Guaranteed on horse racing go some way to making up for that.

Rating: 4/5


Get £30 in free bets + £10 casino bonus

New customers only. Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & full T&C’s apply.

Listed on the London Stock Exchange, 888sport is a safe place to bet online – despite a £7.8m fine in 2017 which related to self-excluded customers retaining access to their account. They still have a strong brand that’s backed up when you’re on the site.

The user interface is nicely laid out, and there’s a comprehensive support area for when you need some help. If you’re primarily interested in football betting then 888sport could be a great option, with lots of different leagues and markets covered, as well as in-play and cash out features.

The current bet £10, get £30 in free bets + £10 casino bonus welcome offer is one of the better ones out there, while football again features prominently in the promotions section. There are plenty of incentives including a £5 free bet 4/1+ Winner Offer, while other promos such as Boosted Odds are big ticks that will help you get over a lack of live football streaming.

Rating 4/5


What are free bets?

Free bets appear in a number of forms and are offered by bookmakers as incentives to both new and existing customers. They are the perfect way to try out a new bookmaker or betting site, eliminating the element of risk usually attached to staking your own money on a selection. If you’re already signed up to a bookie, free bets can be a great way to see your loyalty rewarded.

It’s usually a good idea to have multiple betting accounts. Different bookmakers compete with each other to offer the best odds on a wide range of markets, and it’s only by having a number of accounts you can be sure of maximising your earning potential as much as possible.

As well as allowing you to turn a welcome offer or bonus into real cash, you can use free bets to try out new betting sites before deciding to become an active member. Once you are signed up, bookies then compete with you for your business, enabling you to rack up regular free bets to swell your online betting wallet.

How to use free bets

When you sign up to a new bookmaker and claim a welcome offer, there are different ways they can be used. There may be wagering requirements to fulfil, including betting on selections with minimum odds. It’s usually very easy to apply your free bet to a selection though, while the terms and conditions of any welcome offer should be clearly explained by the bookie.

Using free bets as a new customer is a great way to get your wallet off to a winning start. You can quite literally gain something from nothing when you turn successful free bets into real cash in your account. You can then use this to build up your wallet, using resources such as our football betting previews to do so.

What are the best free bets?

There are a number of different ways in which bookmakers offer free bets and welcome bonuses. Some of the best ones include:

Matched deposit bet

Also referred to as deposit bonus offers, bookmakers offer matched deposit bets based on your first deposit into your online account. The level of incentive offered varies between promotions, and can be equivalent to the value of your first deposit – this is a 100% matched deposit bonus. Some bookies will offer much bigger bonuses, including the bet £10, get £30 offer currently available with William Hill. This is a 300% matched deposit bonus.

Risk-free bet

A number of betting sites offer risk-free bets to get new customers on board, as well as for existing punters as loyalty bonuses. With a risk-free bet, you get your stake back as a free bet if your selection doesn’t win. The level of your stake that can be returned as a risk-free bet will be set by the bookmaker, with anything above the £10 mark considered as particularly good.

No deposit free bet

They may be increasingly rare nowadays, but some bookmakers still offer no deposit free bets from time to time. This is a great way to try out a new betting site, as the bookie will give you a free bet to stake your first selection with. Wagering requirements will likely apply, but this type of free bet can be very profitable given you don’t have to deposit any of your own cash to get it.

Enhanced odds offer

Enhanced odds have become a really popular way for bookmakers to incentivise big football matches and other sporting events for prospective new customers. The best enhanced odds offers may offer you a price of anything up to 40/1 or beyond on something like a first goalscorer or winning team, for instance in the Champions League or World Cup final. There’s usually a maximum stake of £1, with the winnings paid out in free bets, but this allows you to make another raft of selections with no risk to your own cash.